Wordtracker blog

New best practice guidance on anchor text, internal and external links.

Google makes it clear that the quality of content is what matters, not how that content is produced.

The ultimate guide to building a CRO strategy which will deliver for you business.

The new Bing uses a next-gen OpenAI model customized specifically for search.

A first look at Google’s conversational AI service. AI features coming to Search “soon”.

We may learn more about Google's response to the success of ChatGPT on this livestream.

Your 2023 cheat sheet with up-to-date image sizes for all the major social media platforms.

New features to make your LinkedIn content optimized for search and more discoverable.

Advertisers can now apply negative keyword lists across multiple campaigns.

How to make the most of the huge networking opportunties offered by LinkedIn.

All active A/B testing and personalizations in Optimize will end on 30 Sep.

Here’s what the team considers the most effective ways to improve performance, which are applicable to most sites and most realistic to get done.

Design trends and visualizations to make your content stand out in 2023.

Guidance reiterates focus on content made for people, not search engines.

Changing how we search for, create and research new content.

Business owners will be able to add images, business information and special promotions.

Why UGC can be such an effective tool for nudging your customers through your sales funnel to conversion.

Advertising of certain CBD products greenlighted in California, Colorado and Puerto Rico.

A look at the graphic design trends that are likely to dominate in 2023.

E-A-T becomes E-E-A-T for experience, expertise, authoritativeness and trustworthiness.

The update is global and affects all languages.

A roundup of Google algorithm updates in 2022, all in one place.

The December 2022 update is global, for all languages, and will take around two weeks to complete.

Searchers will be able to scroll through up to 6 pages of results seamlessly on desktop.

Take a walk back in time and see the top trending searches over the past 20 years.