Seasonal link building, expert copywriting advice and more distinguishable paid search ads and more feature in this week's round-up.
Businesses who see seasonal patterns in their sales should have a read of The Skyrocket Guide to Seasonal Link Building Campaigns by @jamesagate
Writing copy for your website has the best of us scratching our heads but hopefully this post by @bmassey will help: Five Ways To Flip Your Copywriting For Higher Conversion Rates
Here's an excellent, in-depth piece by @tnooz aimed at travel brands: A (very) deep-dive into using Facebook for marketing in the travel industry
A nice reminder of just how important Google Authorship is as it stands at the moment: Please, stop talking about AuthorRank by @gfiorelli1
You may have noticed that paid ads have blending into the organic results in recent years. Hopefully this ruling will put a stop to that: FTC Updates Search Engine Ad Disclosure Guidelines After "Decline in Compliance" by @dannysullivan
This is an interesting way of looking at how to nurture your blog and create a loyal community around it: 5 Ways Copying Politicians Can Grow Your Blog
Case studies are always fun. Here's a look at how actual users took to using the Google Local Carousel: 10 Random People's Reactions to Google Local Carousel There's more about the carousel in our blog post on the subject: The Pros and Cons of Google Local carousel search
