Social media is growing exponentially, but can it really bring tangible, measurable benefits to your business? The stats would suggest so.
With 3.2 active daily users in the US, and an average of 2.22 hours per day spent on social media and messaging, that's a big audience.
Oberlo's infographic below pulls together key stats including the top platform by reach, the generational breakdown and how customers are using social media.
Source: Oberlo
