Visual content has become a key way of grabbing people's attention online. Studies consistently show that visual information is both easier to digest and better retained.
A variety of formats and high quality visuals will break up your content, making it more engaging and accessible. It can also be a highly effective way to explain concepts, and not least, make your content fun!
Brafton's infographic covers 14 different types of visual assets you can use in your content marketing, with the addition of a difficulty grading and use cases for each one.
The visual content types covered are:
- Infographics
- Videos
- Branded images
- Stunning photography
- Calls to action
- Data visualizations
- Screenshots
- Memes and gifs
- Pull quotes
- Step-by-step tutorials
- Interactive elements
- Slideshows
- Influencer posts
- Display advertisements
Source: Brafton
