It’s easy to focus efforts on increasing traffic to your website; everyone likes to see healthy visitor numbers and it’s an easy metric to measure. However, Conversion Rate Optimisation (CRO) is where it really matters - this is where you make your sales, drive your newsletter subscribers and so on.
This infographic from b2metric provides a useful checklist of actions you should take on your site to maximise conversion rates and increase sales.
Source: b2bmetric
