Summer may just have ended, but it's time to start preparing for the holiday season, which is a key opportunity for most retailers.
There's lots of competition, so effective marketing is crucial. Email segmentation is one of the best ways to make sure your messaging is spot on.
The infographic below from Uplers outlines ways to segment, based on demographics and behaviour; creative segmentation possibilities for the holidays; tools for segmentation; and a checklist for your pre-deployment testing.
Source: Uplers
